Task

The camp was practically new, so its initial design was developed with very little time before its opening. As a result, only a logo was created, which reflected neither the camp’s theme nor the characteristics of children’s recreation, and did not build a coherent visual identity.

Solution

After detailed research, I developed a complete brand guidelines for the camp. The visual identity was built around the meaning of the name "Premiere," the atmosphere of the creative camp, and the characteristics of the experience that takes place within it.

Result

The new identity was approved by the Education Committee of the Leningrad Region and became the foundation for the camp’s visual communication. The brand guidelines are already being used across social media, printed materials, and advertising materials, while website development is planned as the next stage.

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