Task

The camp needed a complete update of its digital and visual identity. The previous website and identity were outdated and no longer reflected the camp’s positioning or the current expectations of its audience.

Solution

I completely rebuilt the camp’s brand guidelines and visual identity, based on surveys conducted with children, parents, and employees. I created a unified visual system connecting the website, printed materials, and social media. I also redesigned the website structure, navigation, and user journey, from the first contact with the camp to the purchase decision.

Result

The new identity and website made the camp more visible and recognizable within its sector. The project began to be used as a reference by other organizations, while clearer navigation and a better-structured user journey contributed to an increase in inquiries and the number of clients, with a positive impact on sales.

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