The Association’s website needed a complete update, both visually and structurally. Its previous digital presence looked outdated, did not sufficiently reflect the scope of its activities, and did not convey a modern image of a professional community.
Solució
I completely rebuilt the website structure and updated the brand’s visual system. I developed a new color palette related to the Association’s activities and its Russian context, as well as a unified visual system for the website, social media, and events.
Resultat
The Association gained a modern and consistent digital presence that makes its activities more visible. The new visual system helped create a more recognizable image of the organization, both among children’s camp leaders and representatives of public institutions related to children’s recreation.
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